Nostra vs. the field, quantified
Nostra is the loudest voice in the set and the most rewarded in total: 245+ posts and 9,334+ engagements over the year — about 3.6× the output of eir business or Auxilion (68 posts each), from 5 marketing-titled staff. Volume is not yet matched by depth: 38.1 engagements per post, roughly half eir business's 73.1, and reposts of the CEO's own posts (69.0 per post) outperform company-page posts (33.8). Away from LinkedIn the gap widens, with 122 ranked keywords against Auxilion's 3,601 and the second-lowest authority in the set (254). The priority is to turn the Boardroom Series and the event calendar into customer proof and search content, not more posts.
Each point plots posting output per marketing-titled employee against engagement per post. Nostra sits furthest right at 49.0 posts per marketer, ahead of Auxilion (34.0), eir business (17.0) and Datapac (8.0), but below eir business on engagement per post (38.1 against 73.1). Reposts are counted as posts: 30 of Nostra's 245+ were reposts, largely CEO Kevin O'Loughlin's first-person posts, averaging 69.0 engagements against 33.8 for company-page posts. Typetec is not plotted because it lists no marketing-titled staff, so per-marketer rates are not computed for it.
Where Nostra stands
The efficiency quadrant
On engagement per marketer Nostra leads the set at 1,866.8, ahead of eir business (1,243.0), Auxilion (850.0) and Datapac (167.0): five marketers generate more total response than any rival team. eir business gets there with fewer, heavier posts — 17.0 per marketer at 73.1 engagements each — while Nostra wins on throughput. The quadrant to aim for combines both. Typetec is not plotted because it lists no marketing-titled staff, so its per-marketer rates are not computed; it published 6 posts at 9.5 engagements each.
Core comparison table
| Company | Marketers | Posts | Videos | Video rate | Events | Engagement | Posts / mkt | Events / mkt | Eng. / post | Eng. / mkt | Followers |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Nostra | 5 | 245+ | 46 | 18.8% | 54 | 9,334+ | 49 | 10.8 | 38.1 | 1,866.8 | 12,386 |
| eir business | 4 | 68 | 4 | 5.9% | 9 | 4,972 | 17 | 2.2 | 73.1 | 1,243 | 18,704 |
| Auxilion | 2 | 68 | 11 | 16.2% | 14 | 1,700 | 34 | 7 | 25 | 850 | 27,301 |
| Datapac | 4 | 32 | 1 | 3.1% | 2 | 668 | 8 | 0.5 | 20.9 | 167 | 4,249 |
| Typetec | 0 | 6 | 0 | 0.0% | 0 | 57 | — | — | 9.5 | — | 2,892 |
Nostra's totals are floors, marked "+": collection hit its cap, so the true figures behind 245+ posts and 9,334+ engagements may be higher. Even as floors they lead the set — eir business posted 68 times for 4,972 engagements, Auxilion 68 for 1,700, Datapac 32 for 668 and Typetec 6 for 57. Nostra also has 54 posts tagged as events and a video rate of 18.8%, both the highest in the set (Auxilion: 14 and 16.2%). The weak spot is depth per post: 38.1 against eir business's 73.1.
Search visibility
Search visibility is measured worldwide, summed across every Google country index; authority is a 0–1000 backlink rank. Organic visits are the latest month's snapshot for every company, because a year of history is not available for this market. Nostra (nostra.ie) ranks for 122 keywords and draws 1,109 organic visits a month, ahead only of Datapac (114; 987) and Typetec. Auxilion ranks for 3,601 keywords, about 30× Nostra, with 6,574 visits a month; eir business has 222 and 2,602. Nostra's authority of 254 sits below Datapac (339), eir business (293) and Auxilion (276).
| Company | Ranked keywords | Est. organic visits / mo | Domain authority (0–1000) |
|---|---|---|---|
| Nostra | 122 | 1,109 | 254 |
| eir business | 222 | 2,602 | 293 |
| Auxilion | 3,601 | 6,574 | 276 |
| Datapac | 114 | 987 | 339 |
| Typetec | 0 | 0 | 146 |
Content mix
Of Nostra's posts, 185 are tagged as thought leadership, 32 as partner and 28 as feature; none is tagged as customer proof, and no rival does much better (eir business: 1). The texts show what lands: CEO Kevin O'Loughlin's founder lessons on debt, hiring and cyber insurance, the Dublin Airport and billboard campaign, credit-union events (CUMA, ILCU, LIA) and the Boardroom Series AI tips. eir business earns more per post with partner awards (Dell, Fortinet), a network-coverage ranking and a named evcoms case study; Auxilion leans on staff explainer videos and a monthly newsletter.
| Company | Thought leadership | Customer | Feature | Partner | Humor | Total |
|---|---|---|---|---|---|---|
| Nostra | 185 · 76% | 0 | 28 · 11% | 32 · 13% | 0 | 245 |
| eir business | 49 · 72% | 1 · 1% | 5 · 7% | 13 · 19% | 0 | 68 |
| Auxilion | 64 · 94% | 0 | 1 · 1% | 3 · 4% | 0 | 68 |
| Datapac | 20 · 62% | 0 | 8 · 25% | 4 · 12% | 0 | 32 |
| Typetec | 6 · 100% | 0 | 0 | 0 | 0 | 6 |
Three things that matter
Volume is won; depth and search are not
Nostra already out-publishes every rival — 245+ posts, about 3.6× eir business or Auxilion — so more output buys little. The gaps are in what each post earns (38.1 against 73.1 at eir business) and in search, where 122 ranked keywords trail Auxilion's 3,601. The next year's gains come from converting the existing calendar into heavier posts and indexable pages, not from posting more.
Put the CEO's voice and named customers on the page
Nostra's reposts — largely Kevin O'Loughlin's first-person posts on hiring, funding and cyber insurance — average 69.0 engagements against 33.8 for company-page posts. eir business shows the other half: named partner awards and a customer case study (evcoms) at 73.1 per post. Publish the CEO's voice natively on the company page and pair it with a named credit-union or Frontier Firm customer.
Campaign spend is landing on a thin site
Auxilion ranks for 3,601 keywords, about 30× Nostra's 122, and draws 6,574 organic visits a month to Nostra's 1,109. With authority at 254, below Datapac, eir business and Auxilion, Nostra's billboard, radio and airport spend sends buyers to a site that ranks for little. The traffic figures are single-month snapshots, so judge progress on keywords first.
Gaps and targets
| Metric | Target now | Benchmark | Position | 90-day target |
|---|---|---|---|---|
| Engagement per post | 38.1 | 73.1 (eir business) | Behind | 45–55 |
| Posts (365 days) | 245+ | 68 (eir business) | Ahead | 240–260 |
| Posts per marketer | 49.0 | 34.0 (Auxilion) | Ahead | 48–52 |
| Total engagement (365 days) | 9,334+ | 4,972 (eir business) | Ahead | 11,000–13,000 |
| Video rate | 18.8% | 16.2% (Auxilion) | Ahead | 25–30% |
| Followers | 12,386 | 27,301 (Auxilion) | Behind | 14,000–15,500 |
| Ranked keywords (nostra.ie) | 122 | 3,601 (Auxilion) | Behind | 300–500 |
| Organic visits / mo (nostra.ie) | 1,109 | 6,574 (Auxilion) | Behind | 1,800–2,500 |
Nostra is ahead on every output measure and behind on every reach measure. The rows to move are engagement per post (38.1 to 45–55) and ranked keywords (122 to 300–500); output can hold roughly level at about 245 posts. Engagement per post is the lever that lifts total engagement without more posting, and keywords are the lever that turns campaign awareness into organic visits. Followers trail Auxilion (27,301) and eir business (18,704); bringing the CEO's repost audience onto the company page is the quickest route to closing that.
Improve. Infiltrate. Dominate.
Move the CEO's voice onto the company page
- Action
- Publish Kevin O'Loughlin's first-person posts natively on the Nostra page each week, with the Boardroom Series as the regular slot.
- Why
- Reposts average 69.0 engagements against 33.8 for company-page posts; native versions carry that response into page reach and followers.
- Metric
- Engagement per post, from 38.1 towards 45–55.
- Watch
- Company-page engagement per post failing to rise while repost engagement holds.
- Next
- Pick next month's Boardroom Series topics and schedule them as native company-page posts.
Turn credit-union events into named customer proof
- Action
- After each credit-union event (CUMA, ILCU, LIA), publish a named customer outcome as a post, a short video and a case-study page on nostra.ie.
- Why
- Nostra has no post tagged as customer proof despite 54 tagged as events, and eir business's evcoms case study shows rivals are starting to fill that space.
- Metric
- Posts tagged as customer proof, from 0; engagement per post on those posts.
- Watch
- Customer sign-off delays stalling publication.
- Next
- Ask one credit-union client met at CUMA to approve a published outcome.
Build search pages behind the campaign themes
- Action
- Publish indexable pages on nostra.ie for each Boardroom Series and campaign theme — AI automation, cyber insurance, SaferSocial — and link campaign creative to them.
- Why
- Auxilion ranks for 3,601 keywords, about 30× Nostra's 122, with authority of 276 against Nostra's 254.
- Metric
- Ranked keywords from 122 to 300–500; organic visits from 1,109 to 1,800–2,500 a month.
- Watch
- Single-month traffic snapshots swinging; judge progress on keywords first.
- Next
- Map the Boardroom Series topics to target search terms and brief the first pages.